By Adam R Jacobson
RBR + TVBR
WSAW-7 has served as the Wausau, Wisc., market’s home for CBS programming for 50 years. The TV station signed on the air in 1954, and originally operated from the long-disappeared castle-like Plumer Mansion in Wausau.
Gray Television now believes its television market should be modified by placing WSAW in Duluth, Minn.-Superior, Wisc., some 220 miles to the northwest.