Guggenheim’s Max Exit Benefits A Loving Owner



Gene Loving has enjoyed a remarkable career in radio broadcasting. In the 1960s, his syndicated interviews with The Beatles could be heard on stations across the U.S., as he attracted big audiences for his daily radio program at WGH-AM 1310 in Norfolk.

In 1991, he co-founded the original Max Media Properties, and its current incarnation dates to 2001, when Loving teamed with local TV sales veteran John Trinder and the late Chuck McFadden — a former GM of WTVZ-TV in Norfolk — to build a company that today includes radio stations in the Tidewater region, including WGH.

Now, the ownership partners are shifting at Max, with Loving gaining a greater stake in the company.

It’s thanks, in part, to the departure of a key institutional investor.

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