Fresh Tech Desired Now, But Tech Privacy A Big Issue


New research released Monday (1/11) by groupM finds that more than half of its respondents believe it is important to be equipped with the latest technology.

An even greater percentage of respondents think that either they or a family member should be the only ones with access to health and fitness tracker data — an interesting privacy concern that media may wish to take note of when seeking to build their consumer databases based on opt-out criteria some may not be aware of.

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