Hannity pitches PPM

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Arbitron trotted out syndicated talker Sean Hannity to sing the praises of PPM at its consultant fly-in this week in Maryland. Otherwise, the consultants mostly got more of what they’d been hearing in the monthly PPM conference calls: that despite sample delivery problems for certain demos that have delayed further PPM currency deployment by nine months, the ratings data being generated by PPM is still valid.


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