Havas Media Group (HMG) has launched a program designed to help advertisers direct more revenue to support Black-owned — and Hispanic-owned radio stations — across the United States.
On July 7, the global advertising agency group announced the launch of “BIPOC Media Connections.”
With more than 180 minority-owned radio stations participating, including those represented by Katz Media Group and Gen Media Partners, BIPOC (Black, Indigenous and People of Color) Media Connections intends to help marketers reach “millions” of Black and Hispanic American consumers. The offering, says Havas, gives advertisers “a more efficient way to access and place buys on Black and Hispanic-owned stations at scale with the ability to customize delivery based on specific marketing needs.”
Havas Media Group Global CEO Peter Mears remarks, “In a time where consumer and client sentiment are focused on social action in many forms, we felt it was important to collaborate in launching a product like BIPOC Media Connections. Products like this and our Social Equity Marketplace allow clients to take positive actions with their media spend. We are thrilled to bring this solution to our clients.”
Katz Media Group CEO Mark Gray adds, “Radio has a very powerful and meaningful connection in the Black and Hispanic communities it serves. We are proud to support long-time partner Havas and amplify this important program dedicated to making it more efficient for advertisers to invest on minority-owned radio stations nationwide.”
Kevin Garrity, Chief Executive Officer of Gen Media Partners, also chimed in.
“The opportunity to make it easier for advertisers and their agencies to place buys on the minority-owned radio stations that Gen Media Partners represents is a win for everybody,” he said. “Havas has shown great leadership with this initiative that targets the often underserved Black and Hispanic communities.”