The HD Radio Alliance and its member radio companies march into 2010 with new spots focusing on the primary HD Radio consumer benefits: More Stations and No Monthly Fees. The commercials spotlight the local content on HD2 and HD3 stations with the use of local tagging. They strive to make the consumer proposition easy to understand and easy to activate on.
Listen to the commercials here: www.HDRadioAlliance.com .
The Q1 campaign will run from 12/28/09 to 3/28/10 on over 600 radio stations in the top 100 markets promoting the benefits of HD Radio Technology and the reason to purchase a new HD Radio.