Both radio and television stand to benefit from the latest push to get a health care reform bill enacted. Groups on both sides of the question are reaching into their wallets to run another round of ads.
One group is going after Harry Reid (D-NV) and Arlen Spector (D-PA), both of whom face challenging re-election scenarios, for the potential use of Senate parliamentary procedures to get a bill out of Congress and over to the White House for a signature.
Another group is putting pressure in 18 Democratic members of the House of Representatives.
Another group is planning to use radio and television in 19 different cities to drum up support for the plan among the African American community.
It looks like opponents may have a huge edge, however, in the latest round of buying. According the Chris Cillizza of the Washington Post, business interests opposed to HCR are looking at $10M in spending to make their views known.