Hearst in the driver’s seat


HearstIn yet another tale of merger fallout related to the combining of Media General and LIN, Hearst Corporation has taken control at two new stations, one coming from each of the merger partners.

NBC WVTM-TV Birmingham AL came to Hearst from Media General.

ABC WJCL-TV Savannah GA came to Hearst from LIN Media.

The acquisitions increases Hearst’s national footprint to 19% of all US television households.

Hearst is transferring one of its own to assume control at WVTM. Hank Price will slide over to the Birmingham station from NBC WXII-TV in Greensboro/Winston-Salem NC. His replacement there has not yet been announced.

Coming from outside the company to manage WJCL will be Tom Morrissey, recently of Gannett’s NBC WCNC-TV Charlotte NC.

“Television stations with strong news brands attract the largest audiences,” said Jordan Wertlieb, president, Hearst Television Inc. “A dedication to quality local programming and community service will be our focus as we grow our audience in the region. Hank and Tim exemplify that dedication.”