Hedrick Now In vCreative’s Orbit As A Top Exec


Rapidly growing media workflow solutions provider vCreative has added to its executive ranks by naming a President/COO to serve under CEO Jinny Laderer.

Taking the role, effective Monday (2/4), is Susie Hedrick.

Hedrick was previously SVP/Sales for North America at WideOrbit, overseeing successful TV, radio, network and digital divisions. She joined that company in February 2014, as VP/Radio Sales.

For 15 years before that, she was at Marketron, rising from a Support and Implementation Specialist to SVP/Sales and Business Development.

At vCreative, Hedrick will lead sales and operations while also directing the company’s finance and administrative functions.

“When it comes to the media industry, Susie’s the complete package,” said Laderer, who is based near Orlando, Fla. “She understands the business, the technology and she has built an incredible career bringing successful products to market. Beyond that, Susie has earned the trust and respect of her peers in both the broadcast media and technology sectors.”

Hedrick added, “What I found most compelling about vCreative was its undisputed leadership in their space. The internal workflow solutions have become mission-critical for stations. Jinny and I share a passion for products that have the power to transform business operations and for executing flawlessly in a customer-driven environment. I am looking forward to working with the talented vCreative team to deepen and extend the value that we provide to our customers.”

vCreative’s cloud-based technology is used by radio, TV, network and digital media companies such as Entercom, Univision, Cox Media Group, Cumulus Media, Urban One, and Alpha Media.