Heineken sponsoring Univision's Latin Grammys pre-show


Heineken will be the exclusive sponsor of the pre-show that will lead into the 12th Annual Latin Grammy Awards. “La Experiencia Heineken” (The Heineken Experience) will kick off on Thursday, 11/10 at 4 p.m. ET/PT on Univision’s “El Gordo y la Flaca” (The Scoop and the Skinny) with an exclusive performance by reggaeton duo Alexis y Fido singing their song Energia from the Moorea Pool at The Mandalay Bay in Las Vegas.

Then it’s off ot an exclusive rooftop appearance by Daddy Yankee who will perform Lovumba and Ven Conmigo to kick-off the “Noche De Estrellas” (Night of The Stars) green carpet special at 7 p.m. ET/PT (6 p.m. CT) featuring celebrity arrivals and other performances.

The awards will be supported on radio via Univision Radio (the official Spanish-language radio network of the Latin GRAMMY Awards), and highlighted online at latingrammy.com and univisionmusica.com, including video interviews and photos, an archive of past shows, and dedicated forums for fans. Additionally, the telecast will be distributed internationally to more than 100 countries.