Heinz launches “Top This TV Challenge Take Two”


Due to an "outpouring" of creative videos in its first “Top This” TV Challenge, Heinz announces “Top This TV Challenge Take Two,” giving consumers who did not make the final cut another opportunity to create the next great Heinz Ketchup commercial. The first challenge generated more than 4,000 qualified entries and 5.2 million online views. Like the last contest, the lucky winner of “Top This Take Two” will receive 57,000 and, if not 15 minutes, at least 30 seconds of fame when the commercial airs nationally.

Consumers can uncap their creativity and the many ways they top their favorite foods with Heinz Ketchup by first submitting their 30-second TV commercials on YouTube and then registering their submission on TopThisTV.com between 12/14, and 3/14/08. A panel of judges will narrow down the entries to 10 semi-finalists, which will be revealed on TopThisTV.com 4/7/08, when consumers will have a chance to vote online for their favorite spot. Additionally, four runner-up ads will air on national TV and the creators each will receive 5,700 bucks.

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Carl has been with RBR-TVBR since 1997 and is currently Managing Director/Senior Editor. Residing in Northern Virginia, he covers the business of broadcasting, advertising, programming, new media and engineering. He’s also done a great deal of interviews for the company and handles our ever-growing stable of bylined columnists.