Some 117 radio spots and campaigns have made it to the finals of the 2017 Radio Mercury Awards, which honors outstanding radio created by advertising agencies, production companies, radio stations and students. BBDO NY, DeVito/Verdi, and iHeartMedia Creative Services lead this year’s entries throughout multiple categories.
The awards will be handed out at a June 1 event in New York.
As previously announced, the Radio Marketer of the Year honor will be presented to T-Mobile.
The 2017 finalists incorporate a wide range of small to large advertising agencies and radio stations, as well as national and regional advertisers from the automotive, consumer packaged goods, entertainment, financial services, insurance, travel & tourism, telecommunications, and quick serve restaurant categories. Entries were judged on their creativity, originality and effective communication of a brand’s message.
“This list of 117 agencies, production companies, radio stations and universities, have reached an exceptionally high level of creative excellence,” said Radio Advertising Bureau President/CEO Erica Farber. “No matter the advertiser or market size, the ability to build brand awareness and drive ROI is truly unique to radio. All of these finalists creatively succeed on delivering that promise.”
The final round judging panel included Chief Judge Mark Gross, founder and creative director of Highdive Advertising; Wade Alger, Executive Creative Director at TBWA \ Chiat \ Day New York; Sean Bryan, Co-Chief Creative Officer at McCann; Peter Kain, Executive Creative Director at BBDO New York; Paula Maki, Managing Creative Director of mono San Francisco; Jorge Murillo, VP/Executive Creative Director at Miami-based agency Alma; and Andrès Ordóñez, Chief Creative Officer at Energy BBDO. \
2017 Radio Mercury Awards Finalists – (To listen to this year’s finalists click here.)
Agency/Production
Break Out the Pepsi
Pepsi
BBDO New York
Poor Parched Mouth
Pepsi / Mountain Dew
BBDO New York
Try a Little Jingle
goodnessKNOWS®
BBDO San Francisco
Try a Little Voice Acting
goodnessKNOWS®
BBDO San Francisco
Wrestler
Jack Link’s Jerky
Carmichael Lynch
Toyota Dealer – One
Chevrolet
Commonwealth//McCann
Toyota Dealer – Two
Chevrolet
Commonwealth//McCann
The Catch
McDonald’s
Cossette Chicago
DMV
Taco Bell
Deutsch LA
Work Emails
Taco Bell
Deutsch LA
Follicular Lymphoma
Mount Sinai Hospital
DeVito/Verdi
Robert Woo
Mount Sinai Hospital
DeVito/Verdi
Rosemary McGinn
Mount Sinai Hospital
DeVito/Verdi
Slow Cooked
Schlotzsky’s
FOCUS Brands
Adios Amigo
Heineken / Dos Equis
Havas New York
Sarah
Regional Help Wanted
Hyperbolic Creative
The Wild Kingdom of Food
Quiznos
Karsh Hagan
Dream of Chicken
Chick-fil-A
McCann New York
The Five Stages
Mr. Rooter
McKee Wallwork & Company
Letters from the Road of Adventure
Gulf States Toyota
MMB
Dentist
HuHot Mongolian Grill
Shine United
Facelift
Motel 6
The Richards Group
Man Bun
Motel 6
The Richards Group
Millennials
Motel 6
The Richards Group
Clip Show
Bestway Disposal
Vladimir Jones
Life
Old Spice
Wieden+Kennedy
The Food Chain Has Changed – Performance Review
Los Angeles Zoo
wongdoody
Big Idea Showcase Award
GE Podcast Theater presents life.af/ter
GE
BBDO New York
Foot Locker Audio Tours
Foot Locker
BBDO New York
Resistance Radio
Amazon
Campfire at SapientRazorfish
Stereotypical Trump
Creatives Against Contradictions
Creatives Against Contradictions
Music Resource Center
MRC Cincinnati
Hubbard Radio Cincinnati
The Refugee Nation
Amnesty International
Ogilvy
Integrated Campaign with Radio/Audio
GE Podcast Theater presents life.af/ter
GE
BBDO New York
Terrible Quotes campaign: Afraid, Washington, Stay in School
SafeAuto Insurance
Greatest Common Factory
Say it with Pepsi
Pepsi
J. Walter Thompson Puerto Rico
T-Mobile One Takeover
T-Mobile
Katz Media Group
Get your fair face on!
OC Fair
Sensis Inc
Smokeless Doesn’t Mean Harmless
FDA
Sensis Inc
International Radio or Audio Showcase
Anchor Milk Slams
Fonterra
Colenso BBDO
Morse Code
Rustlers
Droga5
Office
Blooms Pharmacy
FCB South Africa
Recycled Commercial
Light Recycle
Newcap Radio
Gourmet Meals
ProDiet
Ogilvy & Mather Group HK
Sightseeing
Orbis
Ogilvy & Mather Group HK
PSA Spot or Campaign
Unfairy Tales – Ali
UNICEF
180LA
Tougher Than Tough
AARP
Advertising Council
Unwanted STD
Women’s Fund of Omaha
BVK
Lullaby :30, Shirt :30 and Cook :30 Campaign
Alzheimer’s Association
Full Contact
Gore
PETA
Havas New York
Horror Show
PETA
Havas New York
Cruelest Show On Earth
Big Cat Rescue
PP+K
It’s A Horrible Life
Big Cat Rescue
PP+KWTMX-FM
Radio Campaign
It’s Really Time to letgo
letgo
CP+B
Craverider
Dr Pepper Snapple Group
Deutsch LA
Honest Mornings: Work Emails, Tax Day, DMV
Taco Bell
Deutsch LA
Mount Sinai Radio Campaign 1
Mount Sinai Hospital
DeVito/Verdi
Mount Sinai Radio Campaign 3
Mount Sinai Hospital
DeVito/Verdi
Long Story Short – Campaign 1
Quikrete
Fitzgerald+CO
Long Story Short – Campaign 2
Quikrete
Fitzgerald+CO
Terrible Quotes
SafeAuto Insurance
Greatest Common Factory
Sleep Train
Sleep Train
Hubbard Broadcasting Inc
Extra Money
Peninsula General Insurance
iHeartMedia Creative Services Group
Holy Shyp That Was Easy
Shyp App
iHeartMedia Creative Services Group
Oh Boy, Make it Roy
Roy Rogers Restaurants
iHeartMedia Creative Services Group
Go Before It’s Cool
Brooklyn Film Festival
TBWA \ Chiat \ Day NY
2017 Motel 6 Radio Campaign
Motel 6
The Richards Group
Weird Looking, Delicious Tasting
General Mills / Muddy Buddies
Walrus
Ask The Experts – WBEB
WBEB FM
WBEB FM
Battle of the Bugs
Steve’s Pest Control
Zimmer Radio and Marketing Group
My Turn To Tell You
Missouri Heart Center
Zimmer Radio and Marketing Group
Radio Station Produced Commercial
Health Check Spade
Tunex Automotive
Bonneville Media
Jess Rap
Eagle Web Services
Eagle Communications
Life’s Greatest Challenges
John Paul’s Automotive
Entercom
Ma’am, You Have A Problem
Noble Way Pest Control
Entercom
Scottish Translator
Caledonian Club Scottish Games 2017
Entercom
Dickenschrauf: An Easy Name
Dickenschrauf Plumbing
Entercom Radio / Sports Radio 1250 WSSP
Jingle Audition
Burrito Shack
Forever Communications
Elliptical
Sleep Train
Hubbard Radio
Turn Things Around
Lake Woods Chrysler
Hubbard Radio
Boss
Roy Rogers Restaurants
iHeartMedia Creative Services Group
John Quincy Adams
Cyprus Air Fireplaces
iHeartMedia Creative Services Group
Neck Pillow
Shyp App
iHeartMedia Creative Services Group
Waffles
Service.com
iHeartMedia Creative Services Group
Pity Party Patio Problem
SLITERS LUMBER & BUILDING SUPPLY
KOFI KZMN KOLK
Strangers and Gravy
Baymont Inn and Suites
Praise 106.5
Wade Cahela Nothing Sexy
Wade Cahela Tax Service
Sand Mountain Broadcasting
God Made a Fisherman
Fun Country RV’s and Marine
Townsquare Media of El Paso
Sewerman
City of Santa Rosa
Wine Country Radio
Boring
Granite Peak
WTMX-FM
Dancing In The Living Room
Budget Blinds
Zimmer Radio and Marketing Group
Deuce Rap
The Deuce Pub and Pit
Zimmer Radio and Marketing Group
Radio Station Promotional Spot
KINK – Station Produced George Morlan
George Morlan
Alpha Media LLC
102.9 WMGK Philly 500 Voting Solicit Promo
Classic Rock 102.9 WMGK, Beasley Broadcasting
Commercial Free Sundays Promo – Shock Jock
KKBQ, Cox Media Group
Rock & Roll Hall of Fame Weekend Promo
KGLK, Cox Media Group
Bone TV – Nerd
WHPT, Cox Media Group
Typical Cruise
WHPT, Cox Media Group
KPNT Wayback Weekend
KPNT, 105.7 The Point, Emmis Communications
Bruno Mars: Runway to Runway
Victoria’s Secret, Atlantic Records
Entercom Communications
Tell the Truth
1500 ESPN, Hubbard Radio
Go Fund Yourself
KSLZ, iHeartMedia
Kiss-A-Kia
Southwest Kia
iHeartMedia
KVOO Jingle Jam 2016
KVOO, SCRIPPS MEDIA GROUP
Free Lemonade Contest for Beyonce Tickets
WKHT-FM, Scripps Radio
Baconoke
Townsquare Media Live Events
Townsquare Media of El Paso
Spanish Language Spot or Campaign
Carro
Denny’s
Casanova//McCann
Expensive
Covered California
Casanova//McCann
LALAgartija
LALA Yogurt Smoothies
Richards/Lerma
LALAura
LALA Yogurt Smoothies
Richards/Lerma
Student Produced
It Only Takes a Moment to Make a Moment
Fatherhood.gov
Miami Ad School
Ride With A Friend
Lyft
Miami Ad School
Cease Fire
CeaseFire PA
Temple University
Band-Aid
The Creative Circus
P-Roid Boys
Playtex
The Creative Circus
Protect Your Happily Ever After: Flood
State Farm
The Creative Circus
Tidy Cats Cat Litter
The Creative Circus
The Radio Mercury Awards are the only competition exclusively devoted to radio and was established in 1992 to encourage and reward the development of effective and creative radio commercials.