HGTV has retained the world’s leading brand licensing consultancy, The Beanstalk Group, to develop its comprehensive line of HGTV solution- and style-based products beginning in 2009.
Beanstalk will work to extend the powerful HGTV brand through relevant and compelling consumer products in the Home and Garden categories. The program will serve not only to engage HGTV’s current valuable and diverse base of viewers in new areas, but also will expand the brand’s reach to new audiences. In addition, it will actively explore licensing and merchandising opportunities that leverage HGTV’s on-air experts and personalities.
The home and garden-centric licensing program will reach multiple retail channels and will focus on current consumer lifestyles and needs.