Hilton Garden Inn launches national cable, radio effort


Hilton Garden Inn has launched its first national cable, and radio campaign, “Tomorrow’s a Big Day”—the largest broadcast buy in the brand’s history. As part of its larger multimedia campaign that launched last year, the broadcast spots complement the existing print and online executions that bring the guest – the hotel’s most important asset – to the forefront as they plan for their tomorrow, considered and prepared for a big day whether an important business meeting, a marathon, vacation or attending a family reunion.

The TV spot, entitled “Getting Ready,” is the brand’s first foray into national cable, and features both a 30- and 15-second spot that will air throughout 2008. The ads will appear on stations that reach the brand’s core demographic of both business and leisure travelers, including CNN, Discovery, FOX Sports, HDL News, E!, National Geographic Channel, Hotel Networks and Metro Networks.

Hilton Garden Inn also produced two 30-second radio spots that began airing on networks such as Westwood One’s “Dennis Miller Show,” ESPN’s “Mike & Mike in the Morning” and Premiere’s “The Bob & Tom Show.”
The new broadcast spots follow the brand’s print campaign, which kicked off 12/31/07.

The campaign was created by Orange County-based DGWB, Hilton Garden Inn’s AOR for the past four years.