Hispanic Advertising Today: How the Pandemic ‘Shuffled the Deck’


It’s no secret that the COVID-19 pandemic greatly impacted radio broadcasting companies across the latter half of 2020. For Hispanic-targeted AMs and FMs, the pandemic significantly altered the advertising landscape.

But, by how much? That was the first topic for discussion as the Hispanic Radio Conference kicked off Wednesday afternoon in Miami — making it the first broadcast media industry event held for a national audience since NATPE MIAMI in January 2020.

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