Hispanic Media Vet Hudson Promoted to SBS C-Suite


MIAMI — Under his leadership, Spanish Broadcasting System (SBS)‘s three radio stations in its home market of Miami-Fort Lauderdale have emerged as some of the nation’s top Hispanic media properties.

Now, he’s being promoted to an executive VP role that will involve all of SBS’s markets across the U.S. and widen his role with the Mega TV broadcast television arm.

Donny Hudson, a veteran of Spanish-language media sales, has been promoted to EVP/Local Media. He’ll oversee the radio, TV and digital operations across the company, with a focus on sales, and retains his position of GM for SBS/Miami, comprised of WXDJ-FM “El Zol 106.7,” WRMA-FM “Ritmo 95.7” and WCMQ-FM “Z92.” He will also oversee management of SBS’s LaMúsica app.

He reports to President/COO Albert Rodriguez, who commented, “Donny has proven to be an industry leader in the over 20 years with SBS. As General Manager, he has spearheaded numerous initiatives and alongside his team, has delivered incredible results for the company. His belief in ‘teamwork’ is what has allowed him to be a great leader and respected by the staff, which is one of the most important qualities for success. Congratulations to our new EVP of Local Media.”

Hudson, who was recently appointed to the Florida Association of Broadcasters Board of Directors, added, “I am honored to have been selected for the position of EVP of Local Media. As part of the SBS family for over two decades, I have learned, grown, and most of all have been blessed with a team of incredibly talented professionals. I am a true believer that you are only a great leader, if you have an amazing team. I am grateful and honored for this opportunity.”

At SBS, Hudson has held the roles of SVP of Consolidated Sales, Local Sales Manager, and Director of Local Sales over two stints. Before joining the company a second time in May 2017, he served as EVP/Sales for America CV Network and its “America TeVe” operation in Miami. Hudson has also served as GSM of Univision Radio’s WRTO-FM in Miami and, under Hispanic Broadcasting Corp. ownership, in key sales positions for WRTO and siblings WAQI-AM, WQBA-AM & WAMR-FM in Miami.

Hudson is a 1989 graduate of the University of Miami. He began his career in radio immediately upon graduation at WSUA-AM 1260 in Miami, then known as “Radio Suave.”