In just a few years’ time, iHeartMedia and its Chairman and Chief Creative Officer for iHeartLatino, Enrique Santos, have done a formidable job of establishing itself as a legitimate brand among Hispanics in key markets across the U.S.
With content in English and Spanish over the air and via podcasts, in addition to events and concerts, iHeartLatino is far more than a group of radio stations offering music, entertainment and information.
In this fresh Hispanic Radio Podcast, Santos serves up a plateful of insight and a peek inside how iHeart has taken on the Latin music lover and Spanish-language audio content consumer by speaking with Radio + Television Business Report Editor-in-Chief Adam R Jacobson.
Want a full learning experience on the power of Hispanic audio consumers?
JOIN US MARCH 12 & 13 IN MIAMI FOR THE 2019 HISPANIC RADIO CONFERENCE!
An Umbrella For Hispanic Broadcasters
The Hispanic Radio Conference is an annual opportunity to share ideas, discuss and debate challenges in a multi-platform world, and network in a unified setting.
For information and to register, visit www.hispanicradioconference.com.