Are the marketers and advertisers that the Executive Director of the Culture Marketing Council (CMC) speaks to every day aware of the power of Hispanic radio? Are they actively using Spanish-language radio stations to reach an important consumer segment?
Those are two of the key questions posed to Horacio Gavilán by RBR+TVBR Editor-in-Chief Adam R Jacobson in this latest Hispanic Radio Podcast.
In this seven-minute episode, Gavilán shares details on how CMC, formerly ahaa, educates the C-Suite on the power of the Hispanic consumer, and help them to better understand the buying power of U.S. Latinos.
“There is still a lot of work to be done, but I think we’ve made a lot of progress,” he says.
To listen to the full report, simply click here: