Puerto Rico is back, baby …
It has been 10 months since Hurricane Maria wreaked havoc on the U.S. commonwealth, resulting in widespread devastation including long-term power outages and the silencing of many radio and TV stations, as their facilities were heavily damaged.
Today, much of Puerto Rico has recovered, and Spanish Broadcasting System (SBS) is ready to welcome back local and national advertisers with a wholesale refresh of its four FMs serving the island.
In this Hispanic Radio Podcast, SBSEVP/Programming Jesus Salas shares why the end of one longtime brand and the introduction of a new music-intensive choice for metro San Juan couldn’t come at a better time. He also discusses how local influencers are leading to a refresh of a cadena that’s already top-ranked in its target demo, and how politics and the need to talk will soon reshape a station best-known for its traditional salsa hits.
To listen to this 15-minute podcast, simply click here.
Note: The audio level of this podcast may be lower than normal for the first 45 seconds of this podcast, depending on your listening device.
Jesus Salas says Puerto Rico is a valuable place to invest in. We can say the same to marketers about Hispanic radio across the mainland U.S. and in Puerto Rico. That’s why the 2019 Hispanic Radio Conference should be in your travel plans now. For full information about the next conference, and to access our Hispanic Radio Podcast archive, simply visit www.hispanicradioconference.com.