When it comes to delivering the best content to audio consumers, Spanish-language radio is no different than its English-language brethren when it comes to the use of syndicated radio personalities to bring in the listeners — and the advertisers.
In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discusses the top things a radio station should consider when evaluating syndicated programming for a key daypart.
“Content is really what drives revenue, so in terms of what a station should be expecting or looking for is good content that is relevant to their market and that people are feeding off it — and can’t get enough of it,” Villafañe says.
Noting that syndicated personalities including Ryan Seacrest and Steve Harvey continue to draw audiences and advertisers, Villafañe says the same dynamic exists in Spanish-language radio.
What can advertisers gain from partnering with a syndicated show?
Is this an easier way to target listeners in multiple markets?
For answers to these questions and more great insight, simply click on the link below and listen to this 10-minute Podcast!