When it comes to the Spanish-speaking Hispanic consumer, there may be no bigger sporting and social event than the FIFA World Cup, held every four years in a host nation much the same way the Summer and Winter Olympic Games are conducted.
La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World cup as a television property. This isn’t necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.
More than ever, audio play-by-play is vitally important to Spanish-language commuters who don’t want to miss a second of each and every game set to air between June 15 — when Iberian rivals Spain and Portugal clash in the first round — and the finals on July 15.
What can a radio station considering a Spanish-language format expect should they opt to make the move, and then add World Cup play-by-play as a bonus of benefit to advertisers, the station owner, and the fervently loyal audience?
RBR+TVBR Editor-in-Chief Adam R Jacobson asks Carrera this, along with questions on how advertising is pacing in a rapidly evolving media landscape that may be more challenging than ever — even with a marquee event.
To listen to the latest Hispanic Radio Podcast, please click here: