NAB Head Heads To Miami For Hispanic Radio Conference

Hispanic media leaders will have the opportunity in late March to enjoy an intimate conversation with a Washington, D.C., leader working hard to ensure that the needs of radio and TV broadcasters are met at the FCC and on Capitol Hill.

Spanish Or English? Try Both For Reaching Latino Consumers

A new research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?

Slater Selected For Entercom Digital Sales Slot

Ken Lagana, the EVP/Digital Sales for Entercom Communications, now has a deputy to manage advertising opportunities for its Radio.com platform and its brands across podcasting and streaming squarely focused on East Coast clients.

Fresh Insights On Hispanic Consumer Growth

The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.

‘Understanding the New American Mainstream’: Hispanics

A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.

Podcast: How The Power Of Sound Can Reshape Radio

"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.

Hispanic Radio Podcast: Regional Mexican’s Leading Role

Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.

Hispanic Radio Podcast: United, Euphoric Growth

Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.
Entravision Communications Corporation

Entravision’s Online ‘Corazon’: AMs, FMs Now On iHeart

As Radio.com is reborn with such outside partners as CNN, Bloomberg, Bonneville and Cox Media Group, iHeartRadio has just bolstered its Spanish-language content offerings by inking a streaming deal with one of the biggest U.S. companies serving Hispanic consumers.

Hispanic Radio Conference Early Bird Pricing Ends Tuesday

Still on the fence about securing your seat at the most educational and informative Spring Break excursion to South Florida you'll ever have? Time's nearly up. Early Bird pricing for the 10th Hispanic Radio Conference ends Tuesday, March 5.

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