Many radio industry C-Suiters thought "fair play" wouldn't be an issue in 2018. But, it is -- as was seen in February with the issuance of a charter on that very subject to 4 A's members. What's the best path forward to bring fair and equitable treatment of minority media owners, some 20 years after "No Urban Dictates" came to light at Katz Radio Group? Two university professors with a media buying background discuss research they've conducted on how marketers are undervaluing the multicultural consumer.
If your company's employee roster doesn't reflect the multicultural audience it seeks, does it truly understand that audience, respect it, and want it? That's the subject of the latest Hispanic Radio Podcast, in which RBR+TVBR Editor-in-Chief Adam R Jacobson tackles "The Case For Change" -- and how it could lead your company to not only change the format of a struggling radio station to one of interest to Latinos, but also lead your company to fully embrace the "new American mainstream."
Strong programming is certainly a factor in the rise to No. 1 of a Spanish News/Talk station in Miami. But, what has this meant for its sales opportunity? What could other radio operators eyeing Spanish-language talk programming learn? These questions and more are discussed in this latest Hispanic Radio Podcast, featuring WURN-AM "Actualidad Radio" LSM Annabelle Urrea-Guzman.
How are Hispanics consuming music? Radio plays a big role — even as Latinos overindex on the use of streaming audio. In this Hispanic Radio Podcast, Nielsen VP Stacie deArmas discusses what's driving the Latin music lover in this engaging conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson.
From 2013 to 2018, Asian, Latino, and black audiences have been ahead of the streaming curve. The average TV viewer spends 43% of time with live TV, 35% with streamed content. With the RIAA mid-year 2018 Latin Music Revenue Report showing a surge in paid streaming formats, could the window of opportunity for new Hispanic radio entrants be closing? In this Hispanic Radio Podcast, Horowitz Associates' Adriana Waterston tackles the topic.
Could the achievements seen by Paul Danitz, Director of Sales at Glades Media Group, be replicated at your group of radio stations? This 20-minute Hispanic Radio Podcast, hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, could provide strong insight and intelligence leading you to make the plunge into the ROI-filled world of Hispanic radio.
Many small towns and cities have seen major changes over the last 30 years. This includes, in some cases, a seismic shift in the number of multicultural consumers that now reside in the community. Some 90 miles north of New York City, a municipality that lost its major employer some 25 years has been reborn. Millennials are partly to thank. As we learn in this podcast, Latinos are the real growth driver.
In August 2018, the regional Mexican station in Los Angeles that stood out from the pack is LBI Media's KBUE-FM "Qué Buena". In this latest Hispanic Radio Podcast, produced for the 2018 Radio Show in Orlando, RBR+TVBR Editor-in-Chief Adam R Jacobson catches up with Mariano Amador, GSM of the radio stations owned and operated by Liberman Broadcasting in Southern California.
What's the state of political and automotive advertising for the U.S. Hispanic market? That's the topic of conversation in this latest Hispanic Radio Podcast, hosted by Radio + Television Business Report Editor-in-Chief Adam R Jacobson. In this edition, Jacobson speaks with Entravision Communications SVP/Integrated Marketing Solutions Angie Balderas.
When it comes to attracting the biggest possible audience for your radio station, syndicated programming could be a part of the mix. Spanish-language radio stations are no different, and that's where GLR Networks seeks to fill a void in communities across the U.S. where the Hispanic population has grown, but the in-language media choices remain thin. In this latest Hispanic Radio Podcast, four genres of programming offered by GLR are discussed by VP of Affiliates and Programming Jimmy Perez.
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