Has FCC Chairman Ajit Pai's championing of "AM revitalization" through the introduction of FM translators as a rebroadcast outlet truly revitalized the radio industry? Absolutamente ... says Hispanic radio veteran George Mier. Thanks to translators serving Tampa and Orlando, his family's Q Broadcasting is soaring in Central Florida. We learn all about Q's new heights in this Hispanic Radio Podcast hosted by RBR+TVBR's Adam Jacobson.
Can Spanish-language radio serve as a powerful platform for the expansion of a very regional brand that seeks wider growth opportunities? Yes. Louisiana-based roaster Community Coffee is using AMs and FMs targeting Hispanic consumers to great success in Texas. In this Hispanic Radio Podcast, advertising agency head Alex López Negrete -- whose resume includes Spanish-language play-by-play for an NBA franchise -- shares his thoughts on why radio works for advertisers.
With all of the changes seen in the U.S. Hispanic market over the last two decades, there's one remarkable constant that's been seen: The top Spanish-language radio format today is the same format that dominated the ratings in 1998. How is this the case? As the GSM for one of America's top Regional Mexican stations shares in this exclusive Hispanic Radio Podcast, the format successfully evolved along with the listening population.
In this latest Hispanic Radio Podcast hosted by RBR+TVBR Editor-in-Chief Adam R Jacobson, veteran national sales pro Jose Villafañe — recently appointed Head of Sales and an Advisory Board member for MLC Media — discusses the top things a radio station should consider when evaluating syndicated programming for a key daypart.
Media integration is a very important topic for advertising and marketing executives seeking to build brand awareness and sales with multicultural consumers. But, is radio an important part of the media mix right from the start? This Hispanic Radio Podcast with Zubi Advertising's Isabella Sanchez provides some answers.
La Copa Mundial is much bigger than the Olympics for Latinos across the U.S., and around the world. But, oftentimes, we think of the World Cup as a television property. This isn't necessarily true, as Entravision Communications Chief Revenue Officer Mario Carrera notes in this Hispanic Radio Podcast.
Lotus Communications is one of the few radio broadcasting companies that owns radio stations with Spanish-language and English-language programming. How is the company capitalizing on this? And, is there one thing that's particularly important when inking that contract with a client? Company President Jim Kalmenson shares all in this latest Hispanic Radio Podcast.
How are Hispanics consuming music? Radio plays a big role — even as Latinos overindex on the use of streaming audio. In this Hispanic Radio Podcast, Nielsen VP Stacie deArmas discusses what's driving the Latin music lover in this engaging conversation with RBR+TVBR Editor-in-Chief Adam R Jacobson.
Can radio stations benefit by reaching out to a segment of the U.S. Hispanic market that is growing in both affluence and influence? Yes, says Gabriela Alcantara-Diaz, founder and president of Miami-based Semilla AD. The Uruguay-born multicultural marketing veteran specializes in upscale Latinos, and in this latest Hispanic Radio Podcast, she tells Adam R Jacobson why the upscale Latina is very worthy of radio's attention.
In this latest Hispanic Radio Podcast from Streamline Publishing's Radio + Television Business Report and Radio Ink, multicultural advertising expert Liz Castells, President of Infusion by Castells, explains why radio remains a vital part of the mix for her clients and others actively seeking to build sales and achieve long-term revenue growth.
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