The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.
"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.
Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.
Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.
As Radio.com is reborn with such outside partners as CNN, Bloomberg, Bonneville and Cox Media Group, iHeartRadio has just bolstered its Spanish-language content offerings by inking a streaming deal with one of the biggest U.S. companies serving Hispanic consumers.
Still on the fence about securing your seat at the most educational and informative Spring Break excursion to South Florida you'll ever have? Time's nearly up. Early Bird pricing for the 10th Hispanic Radio Conference ends Tuesday, March 5.
With the 10th Hispanic Radio Conference just two weeks away, what better way for marketers and stations owners to understand the power of Spanish-language radio is there than to speak with an actual listener? RBR+TVBR Editor-in-Chief Adam R Jacobson did this in Weston, Fla., and here's what he found.
In February 2018, the Media Leadership Council (MLC) of the 4A’s issued a Fair Play Charter to its members as guidance and agreement to fair and equitable treatment for owners of minority-owned and -targeted media. How has the charter impacted the radio industry since its implementation? Find out in two weeks.
Spanish-language radio stations can certainly attract listeners. But, what about advertisers? Paul Weyland has some great ideas on how to increase the number of appointments your AEs and sales pros can snag with local decisionmakers -- and close the deal the GM has been dreaming of. Hear what he has to say in the latest Hispanic Radio Podcast, hosted by RBR+TVBR's Editor-in-Chief.
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