Take advantage of the long holiday weekend by checking out the all-new RBR+TVBR podcast. In just 15 minutes, you'll gain insight and intelligence from the key newsmakers shaping broadcast media, driving broadcast media’s future through station transactions, and bringing broadcast media the latest tech products of note for America’s radio and TV stations.
The Walt Disney Co.’s advanced advertising suite is expanding its offerings by bringing its Disney Media Networks program slate to the Addressable TV beta test presently being conducted by Nielsen. To learn more about this test, RBR+TVBR spoke with Brian Jentz, the London-based SVP of Business Operations for Nielsen in this exclusive podcast. LISTEN HERE
Brick Eksten, the brand-new CEO at Qligent, shares his insight on ad monitoring and verification, and on the growing importance of reliable and distributed compliance marketing in the all-new RBR+TVBR INFOCUS Podcast, hosted by Editor-in-Chief Adam R Jacobson. LISTEN HERE
A new research report shows Latino respondents showing preference to digital and social channels over traditional mediums. The study also sheds light on the great debate of whether Hispanics in 2020 prefer their content in English, or Spanish. The answer: Why not both?
Ken Lagana, the EVP/Digital Sales for Entercom Communications, now has a deputy to manage advertising opportunities for its Radio.com platform and its brands across podcasting and streaming squarely focused on East Coast clients.
The third report in Claritas' New American Mainstream series is now out for marketers and media industry C-Suiters. The Hispanic American Market Report offers marketers unique insights into how to appeal to Latino consumers, one of the nation’s fastest-growing multicultural subsets.
A new 10-page report from the research company Claritas offers fresh details on the Hispanic market opportunity -- including why Hispanic Households will spend $538,636 more than White American Households in their lifetime.
"The Power of Sound," and the proliferation of digitally delivered audio, is reshaping the radio industry. Companies that target Hispanic consumers are no different, and that's why the two topics generated buzz at the 2019 Hispanic Radio Conference.
Are marketers and advertisers still gun-shy about placing a media buy with a regional Mexican station, given the "sexiness" of reggaetón and "trap" artists and the global pop stars more universally known by CMOs and brand managers? Not in California.
Those who still believe Univision Communications isn't committed to radio may wish to squelch such talk. With the unification of the company's music and audio properties under its Uforia brand, Univision Radio has made an emphatic statement that it is in it to win it.
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