U.S. Latino Media Consumers’ Values: Defined


In the chaotic post-pandemic viewing and streaming media ecosystem, Latino viewership continues to reflect the broad range of contemporary U.S. Latino identities and household demographics.

According to a recent Horowitz Research survey, demand is ever-expanding for new, high-quality Spanish-language content on par with English-language content among individuals and families with identities ranging from Hispanic to Afro-Latino/a/x and across language and acculturation segments nationwide.

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