Hooters partners with Kenny Chesney's “No Shoes Radio”


Atlanta-based Hooters restaurants has partnered with NoShoesradio.com, Kenny Chesney’s new online radio station which launched last week. The station located at www.noshoesradio.com will reflect Kenny’s eclectic taste, ranging from country to reggae to rock, and beyond. The radio station promotional launch will take place in major cities across the country, and kicked off at the Hooters of Jacksonville Landing last week with an appearance from Kenny. NoShoesRadio.com is scheduled to broadcast from 7 additional Hooters restaurants over the summer including Troy, MI; Toronto, Canada; Manassas, VA; Raleigh, NC; Tallahassee, FL; Charleston, SC; and Bloomington, IL.

Drawn in large part from Chesney’s iPod, No Shoes Radio will be the ground zero for all things Kenny such as interviews with the superstar and his friends. Hooters’ laid-back, beach-theme style serves as a great fit for the station which will feature one of many segments named after the popular restaurant chain know for its world famous Hooters Girls dressed in orange shorts.

“Kenny’s fans are our customers. They want to have a great time and enjoy themselves, just like when they are at Hooters,” says Noela Scarano, Director of Marketing for Hooters of America, Inc. “The fit is perfect and we are excited for the opportunity to be a part of such an amazing internet launch.”

The Hooters Happy Hour segment along with others will be heard daily on NoShoesradio.com. Hooters plans to host listening parties throughout the balance of the 2009 Sun City Carnival Tour with Hooters Girls on site during each tour stop.