The Asian American Tide Toward Streaming Video


The voluntary roll-out of the Next-Gen broadcast TV standard known as ATSC 3.0 is helping to position broadcast TV as a vital source for video programming — and capable of delivering addressable advertising solutions.

That said, consumers are shifting to streaming both short-form and long-form video — and broadcasters will need to stay ahead of these trends. One solution for the over-the-air TV station owner may lie in understanding how Asian Americans watch television. Simply put, they are leading the wave rolling away from over-the-air delivery of their favorite shows.

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