June was a record-breaking month for TVLand.com as it witnessed the best month ever in the site’s history. Fueled by the premiere of TV Land’s new original sitcom “Hot in Cleveland” on 6/16, TVLand.com doubled its prior month’s audience and saw a 62% increase versus last year. The site offered exclusive content featuring the sitcom’s stars Valerie Bertinelli, Jane Leeves, Wendie Malick and Betty White as well as behind-the-scenes set tours, video interviews, character bios, cast and episode photo galleries and more.
Additionally, 6/16 also marked the site’s re-launch with a new look and feel. On that day, TVLand.com experienced its most-visited day ever for the site – more than twice its prior record for unique visitors. Video content from “Hot in Cleveland” resulted in TVLand.com streaming almost 8 million videos in June – double-digit increases versus May 2010 and last year’s consumption level. TVLand.com generated 923,000 unique visitors for June, which was up +108% versus May 2010 and +62% versus year-ago levels making it the best month ever for the site.
Hot in Cleveland’s Facebook fan page also attracted over 90K new fans since the series premiered.