Houston’s Million-Dollar Bollywood Deal


It’s not often that an FM translator can command a sizable sum of money. But, given the right signal contour, market size, and billing potential, sometimes there’s an outsized price that’s agreed upon.

That appears to be the case in Houston, where a 250-watt FM signal that doesn’t even reach downtown or eastern communities such as Pasadena is being spun for more than $1 million.

The deal also puts a stamp on contemporary Indian music in an important multicultural metropolis.

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