How Can Radio Monetize The ’90s?

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With the recent format change to a ’90s-focused pop hits format at iHeartMedia-owned WMIA-FM in Miami, the radio industry is now abuzz with talk of more “Totally”-branded format shifts at other iHeartMedia stations.


But, how can Radio benefit from more ad dollars with such a change? This encore Media Information Bureau column from editor-in-chief Adam R Jacobson could prove inspiring.

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