Global marketing firm WARC on Thursday released its latest Global Advertising Trends report, with the subject of “Next Generation TV.”
To be clear, it isn’t a review of ATSC 3.0 rollout worldwide. Rather, WARC offers an analysis of how viewing has evolved and how brands are reacting. Specifically, the study focuses on where ad dollars flowed in 2020.
To little surprise, streaming platforms are siphoning dollars, pounds, euros and more away from linear video opportunities.