How Nexstar Combined Properties in Roanoke


Nexstar Broadcasting GroupOur first story in a five-part series on TV studio builds focuses on Nexstar properties in Roanoke, Virginia. That’s where the broadcaster worked on improving WFXR-TV and WWCW-TV.

Nexstar acquired the Fox affiliate WFXR-TV and CW affiliate WWCW-TV in Roanoke, Va. in 2014 from Grant Broadcasting.














They were in three separate buildings, all next to each other, according to Nexstar SVP Station Operations Blake Russell. It was difficult for the employees to interact between the buildings so the company needed to get everyone into one location.

“We had a news partner producing news for us. We wanted to do our own newscast that we could control,” said Russell.

So the company found 13,000 square feet of space in an industrial park near Valleypointe Parkway that it could lease. Nexstar gutted the space and built new studios, control rooms and office space for both stations.

Construction took about four months and the station is producing its own news now. When the stations moved into the new facility, they added a local Bounce affiliate. The station realizes additional operating efficiencies through one of Nexstar’s off-site master control facilities. All of the syndicated and commercial content is switched out of its Memphis, Tenn. hub.






Some of the key equipment vendors for the Roanoke project included:

JVC studio camera (890) and ENG field cameras (650) – NAB Booth C4314

Control room-Ross Video Carbonite switcher/Ross Xpression Graphics and Black Storm – NAB Booth N3705

Yamaha LS9 audio board – NAB Booth C1445

Bitcentral – newsroom playout with Adobe Premiere editing – NAB Booth SU2610

TVU Bonded Cellular


Previous articleUnderstanding Podcast Advertising
Next articleWhat Colo. FM Buy Could Mean
RBR+TVBR has been reporting on the business of broadcasting for nearly three decades. Beholden to no one, it is independently owned.