How Pandora Plans to Take Your Listeners, Advertisers

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Pandora“We’re leading disruption of a $17B radio advertising market.”


So said Pandora CEO Brian McAndrews as he announced the company’s latest earnings.

Pandora executives have a five-year plan to grow the business and as part of that — convert some listeners and advertisers from broadcast radio.

While the Internet audio service has always has always coveted broadcast listeners, the California-based company now believes many elements are starting to fall into shape to make this plan a reality.

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