If your radio or TV broadcast station is looking for ways to thrive well into the future, you need to be selling diverse advertising solutions, says Christian Kligora, the SVP of Client Success at Marketron.
“With digital ad spending in the U.S. projected to hit $278.53 billion in 2024, up from $152.25 in 2020, the writing is on the wall: digital is a must,” he says in a thought piece provided exclusively to RBR+TVBR.
