Tips To Identify, and Connect, With Potential Customers

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The COVID-19 pandemic has led to a “new way” broadcast media such as Radio finds itself in.


As Matt Sunshine, Managing Partner for the Center for Sales Strategy sees it, one of the most important things to do in uncertain times is to raise our expectations on what radio and TV can expect out of its sales team’s performance.

This observation came alongside lots of helpful advice in an exclusive Hispanic Radio Conference LIVE virtual presentation held Thursday (10/8).


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