Hispanic Radio Podcast: Monetizing Radio’s Digital Platforms

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Attracting local advertisers to traditional media is harder than ever, thanks to the growth of digital media solutions.


How can radio stations, in particular those targeting Hispanic consumers, win over some of those advertisers with its own digital offerings? That’s exactly what Armando Guerrero, of digital ad agency Ntooitive, discusses in this all-new Hispanic Radio Podcast with host Adam R Jacobson, Editor-in-Chief of the Radio + Television Business Report.

Los Angeles-based Guerrero joined Ntooitive, headquarted in Las Vegas, in September 2018 after serving as a local digital executive for Entravision’s Pulpo Media — one of the nation’s leading digital ad networks in the U.S. Hispanic market.

With that experience, Guerrero is showing radio stations how Ntooitive has collected and can target Hispanic households and devices to help its client advertisers reach Hispanic consumers on the go — through audio streaming channels.

“By using a multi-point scoring system to identify Hispanics, we are able to efficiently target Hispanic audiences across multiple touch-points,” Guerrero says.

There’s much to learn here, even for those with English-language radio formats of appeal to Latino consumers.

As Guerrero notes, expanding relationships that are long-standing between the radio station and the local business — to the digital world — is at the heart of what Ntooitive does.

Enjoy this under-20 minute learning lesson now by clicking here:

 


 

Make your plans today to participate in the most educational Spring Break trip to Florida you’ll ever take!

The 2019 Hispanic Radio Conference will offer a comprehensive agenda of panel discussions and keynote address that are designed to gain awareness — and market share — through outreach to Latino audiences.

At the same time, there are sessions that will give your entire team new ideas and inspiration across the radio broadcasting company — even if they don’t speak Spanish and don’t target Hispanic audiences. From podcasting tips to a keynote from Henry Cisneros, there’s now no excuse for flying to Miami and expensing that meal at Pisco y Nazca!

To review our full agenda, click here: https://hispanicradioconference.com/agenda/

To register, click here: https://streamlinepublishing.com/s/product/2019-hispanic-radio-conference-early-bird-695/

 

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