Hubbard Makes a Multichannel Executive Move


Hubbard Radio has selected a “Brand and Digital Content Development Director,” based at its Twin Cities headquarters, to assist the company’s market-level managers with strategies for the creation of new multichannel content.

Getting the job is Phil Mackey, who retain his Brand/Distribution Director duties for Hubbard’s SKOR North, Twin Cities, operations.

In that role, Mackey built out and directed the strategy for SKOR North, a Minnesota-based digital sports content brand that created and grew multiple distribution channels, including audio, video and social media. During the past 18 months, SKOR North grew podcast downloads, monthly app users, YouTube subscribers, and social media followers by double and triple digit percentage increases, Hubbard says.

Now, Mackey will work closely with SVP of Programming Greg Strassell, Hubbard Radio VP for Digital Strategy Jeremy Sinon and Hubbard Radio brand and content managers to “maximize their current content, as well as create new content for digital platforms.”

Hubbard Minnesota VP/Region Manager Dan Seeman said, “As difficult as the Covid-19 crisis has been, we’ve learned a lot. With radio listening habits disrupted we’ve realized firsthand how important digital platforms are to brand messaging and engagement. The work that Phil has done creating digital brand extensions for SKOR North can be utilized by all of the brands in our company. Let’s take the model and support all of Hubbard.”

Strassell added, “Phil is charged to identify new ‘plus’ content opportunities for all our brands, targeting growth of multi-platform content and associated revenue ideas across the group. He is a forward thinker, and I have had the privilege of watching him grow from one of our first podcasters in the previous decade.”

Phil’s new role evolves from the recent shift of Podcast Strategies Manager Wheeler Morris to the role of Market Manager for Hubbard Radio in Seattle.