As the online video site expands original program offerings, Hulu has signed a major new first look deal for international distribution rights with FremantleMedia Enterprises. According to Fremantle this the first time an international distributor has signed such an agreement with a online video service.
As the online video site expands original program offerings, Hulu has signed a major new first look deal for international distribution rights with FremantleMedia Enterprises. According to Fremantle this the first time an international distributor has signed such an agreement with a online video service.
The deal, which enables Fremantle to distribute Hulu original series globally across all platforms, including traditional media, is described as an example of Fremantle’s “commitment to forging partnerships with the world’s most prominent and exciting content producers and further expands its catalogue of fresh, inventive and high-quality TV programming.”
The first title that Fremantle will take to the global market is Morgan Spurlock’s acclaimed documentary series, A Day In The Life (16×30’), which Hulu premiered for a second season on March 12th on Hulu and the Hulu Plus subscription service.
“This is a ground-breaking deal, which sets a new precedent for acquiring content that can live on both digital and linear platforms, while identifying opportunities outside of the traditional distribution models. We are delighted to be part of Hulu’s ambitious push in to the production of original programming and to be offering audiences across the world access to innovative new shows like A Day in the Life,” said David Ellender, Global CEO of FremantleMedia Enterprises.
“As we expand into original series, we’re collaborating with some of the world’s greatest independent storytellers to make and distribute great TV. Through this new partnership with FME, we now have the opportunity to extend the reach of these distinctive stories like Morgan Spurlock’s A Day in the Life, on a global scale,” said Andy Forssell, Hulu’s senior vice president of content.
FremantleMedia is part of the RTL Group, Europe’s largest television and radio broadcast company, which is in turn 90% owned by Bertelsmann AG, one of the world’s major media and entertainment companies.
