Hybrid Audience Measurement Comes To Radio … Down Under


A “major evolution in response to the rapid digitalization of audio consumption” is about to take place for radio ratings across some of the biggest metropolitan areas in the world.

How so? Live streaming data is to be integrated into a new multimillion-dollar hybrid measurement system.

Only, this effort doesn’t involve Nielsen. Rather, it’s an innovation coming to Australia, courtesy of industry advocacy group Commercial Radio Australia and global research firm GfK.

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