Idearc Media flips Miami Verizon Yellow Pages bilingual


The shape of things to come nationwide? Idearc Media, home to and publisher of the Verizon Yellow Pages, recently completed distribution of the Greater Miami Verizon Yellow Pages with an increased font size and brighter yellow paper for an easier to read directory. Areas with high Hispanic populations will receive a "flipped" bilingual directory with Spanish on one side and English on the other. Approximately 72% of recipients will receive the bilingual directory. The Spanish side of the bilingual directory includes a front of book Community Magazine.