‘If a Recession Happens, How Bad Could It Be?’


That’s a question Michael Nathanson, Senior Analyst at SVB Securities-owned MoffettNathanson, asks aloud. How would it compare to 2000-2001, when the “dot-bomb” era preceded 9/11; the “Great Recession” of 2008-2009; and the pandemic-fueled 2020 economic downturn?

This time around, we are envisioning a shallower fall in U.S. ad spend,” he says.

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