If It’s Millennials You Seek, Say Goodbye To The Eighties

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One week ago, attendees at the ANA Multicultural Marketing & Diversity Conference in Miami Beach were privy to powerful consumer insights, the latest in shopper trends, and some cool creative designed to appeal to Hispanics, Asians and African-Americans.


There was also a lot of focus on millennials, and Gen Z consumers. One session was even titled “The Multicultural Millennial Effect – How Big of A Deal Is This?”

It’s a very big deal if you’re a radio broadcasting company. But, the spark for this column didn’t come from this conference’s panel discussion. Rather, it came from Trivia Night at a craft brewery in Delray Beach, Fla. It was here that it became very clear that for radio to win, it must let go of the 1980s … and we’re not just talking about the music.

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