Total Traffic & Weather Network (TTWN), the iHeartMedia-owned provider of traffic, weather, news and sports content, has signed a new partnership agreement with “the world’s largest road-facing camera network.”
That’s Vizzion, and the new pact ensures its visual transit coverage reaches TTWN broadcast partners without cessation of service.
Vizzion’s nationwide aggregated traffic camera network encompasses imagery and live-feeds for use in traffic and weather reports.
The live look-ins are used by TTWN traffic reporters in more than 120 U.S. markets.
“Live imagery acts as a visually appealing add-on to the high-definition maps and graphics available through TTWN’s traffic presentation systems,” said Sean Beaudoin, Account Manager for Vizzion. “It’s important for broadcasters to deliver the most accurate data to their viewers, and the combination of TTWN’s hand-collected, real-time traffic and weather partnered with Vizzion’s 35,000 US-wide cameras makes for engaging and informative reporting.”
Michael Panarello, Vice President of TV Affiliate Sales and Operations for Total Traffic & Weather Network, added, “Live video enhances traffic storytelling. TTWN partners with Vizzion to give presenters the video content they need to create compelling, solutions-based reports showing viewers and digital users the real-time impact of incidents, congestion and weather on commute times.”