iHeartMedia and AUTOFLYTE announced on Tuesday the launch of AUTOFLYTE EDGE, a new automotive insights tool that features daily sales and market share data throughout each region to help dealerships market smarter and faster. AUTOFLYTE EDGE is available now exclusively through iHeartMedia. To date, dealerships have been confined to analyzing OEM reports and 60- to 90-day-old registration data to guide their sales and marketing strategies. With this tool, on the other hand, dealerships will receive up-to-date daily automotive sales insights from their surrounding area, allowing them to customize and quickly update their sales and marketing strategies based on current market dynamics and trends.
“We are committed to technology-driven innovation and having the ability to offer even more targeting solutions for our advertisers that leverage the unparalleled local reach of radio,” said John Karpinski, Executive Vice President of Automotive Business Development & Partnerships for iHeartMedia. “AUTOFLYTE has partnered with the industry authority for automotive sales statistics to create the most powerful and credible insights tool available and we have partnered with AUTOFLYTE to bring this revolutionary technology to the market. With the new AUTOFLYTE EDGE platform, we will provide our auto partners the ability to break free from previous automotive marketing confinements and use timely information to precisely target new buyers.”
“With iHeartMedia and AUTOFLYTE’s exclusive real-time insights and data, this new tool is nothing short of a game changer for how we do business at our dealership,” said Steve Hurley, Owner of Stingray Chevrolet. “For the first time, we are able to specifically tailor our marketing plans based on what our customers want today versus months ago. We’ve been waiting for something like this and are already seeing success.”