The iHeartRadio Music Awards have gained unquestioned legitimacy. The program is a must-cover event for mainstream media outlets as well as other more focused media outlets. The event’s video partner has been signed.
The 2016 edition will air Sunday, 4/3/16.
And the partner is Turner Broadcasting System, which will air the program on three different channels: TBS, TNT and truTV.
The program will also be carried on iHeart’s radio and digital platforms.
“The iHeartRadio Music Awards has quickly established itself as a unique live event an awards show for the digital age that brings together millions of music fans globally,” said Kevin Reilly, president of TBS and TNT, chief creative officer for Turner Entertainment. “This multi-platform celebration will complement a spring packed with big live event music, entertainment and sports programming across our networks. The iHeartRadio Music Awards programmed between Turner’s exclusive coverage of the Final Four and National Championship games will make for an incredible weekend for sports and music fans alike.”
“The iHeartRadio Music Awards is a true celebration of the music and artists we play for our 245 million monthly radio listeners across the country on our radio stations and on the iHeartRadio app,” said John Sykes, president of iHeartMedia Entertainment Enterprises. “Now that we have an established track record of success with the awards show, partnering with Turner Broadcasting allows us to extend our reach to their tens of millions of viewers on TNT, TBS and truTV, making this a massive multi-platform event.”