In-Auto Action, On Display At NAB Show

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NAB Show is introducing the “In-Vehicle Experience,” a new exhibit floor destination located in the North Hall of the Las Vegas Convention Center.


The area will feature a combination of educational sessions and live demonstrations that showcase content development, delivery and monetization opportunities related to connected vehicles. 

In-Vehicle Experience sessions will address media display options, voice-activation technology, audio design and HD radio. Also, Audi and Xperi will provide live, in-car demonstrations of the latest technologies driving content delivery and consumer engagement.

All related sessions are available here.

“As automobile technology evolves towards autonomy and even more advanced forms of transportation, vehicles are becoming the next frontier for content distribution,” said NAB EVP/Conventions and Business Operations Chris Brown. “At NAB Show, we are creating a forum for media companies and automobile manufacturers to discuss and collaborate on the future of in-vehicle entertainment that maximizes the consumer experience and leverages the ‘passenger economy.’”

On Monday, April 8 in a Main Stage session titled “Autonomous Cars and Amazing Experiences: Safety, Content & Connectivity,” panelists will discuss technology enabling the future of content consumption in autonomous vehicles and the related security considerations.

Panelists include Carla Bailo of the Center for Automotive Research (CAR); James Buczkowski of Ford Motor Company; Shailen Bhatt of ITS America; Nakul Duggal of Qualcomm Technologies; and NAB tech leader Sam Matheny.

Current In-Vehicle Experience sponsors include Access, Audi, Gaian Solutions and Xperi.

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