In Three Years, SVOD Dollar Take Will Overtake MVPDs


With report after report of late illustrating the seemingly ceaseless wave of cord-cutting that’s upending the pay TV industry, it was only a matter of time before a research report emerged that put a date on when U.S. consumers will cough up more cash for streaming video than for MVPD-delivered channels.

That, according to Strategy Analytics, is coming in three years.

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