Media Financial Management Association’s “Media Outlook 2022,” designed to prepare financial professionals in the broadcast radio and television industries for the coming year, is gearing up for a two-day virtual event scheduled to begin in two weeks.
Scheduled for October 19 and 20, 2021 under the banner of “Opportunities Await – Ready…Reinvent Revenue,” this year’s event offers participants “a fresh view of how media financial leaders can continue to navigate the current uncertainties brought about by the pandemic and changes in the industry to help their companies thrive.”
The seminar is comprised of two two-hour sessions on the Tuesday and Wednesday afternoons, respectively.
Jay Bryson, Managing Director and Chief Economist of Wells Fargo Corporate and Investment Bank, will give the seminar keynote on October 19 at 1pm Eastern. Bryson will discuss the current state of the U.S. economy and its outlook over the next two years, including forecasts of GDP growth, inflation and interest rates.
The second October 19 session, starting at 2:05pm Eastern, will feature Andrew Prior, Managing Director of Tax Policy Services at PwC US, who will review potential new tax legislation and implications for media businesses.
Two sessions will take place on October 20. At 1pm Eastern, the “Reinventing Revenue” panel will discuss ways media businesses can re-imagine and reinvent revenue. Panelists include Sinclair Broadcast Group SVP of Digital Sales Ryan Moore; Chase Rankin, SVP of Sales and Marketing at the Las Vegas Review-Journal; and Beasley Media Group e-Sports COO Lori Burgess.
At 2:05pm Eastern, the “Ad Sales and Data Analytics” panel will examine using data analytics to improve results for ad sales clients. Panelists include Audacy VP of Data and Analytics Dan McKinney.
This year’s Media Outlook 2022 co-chairs are Audacy Chief Accounting Officer and Controller Elizabeth “Beth” Bramowski, who on Friday (10/1) was faced with a company-wide direct deposit problem tied to employee payroll; and Cliff Ejikeme, a SVP, Controller and Treasurer at A&E Television Networks.
Dave Bochenek serves as Chair of MFM/BCCA’s Board of Directors.
This year Radio Ink will be joined by Radio + Television Business Report in co-presenting the prestigious summit covering a wide range of topics important to all broadcasters, both radio and television, as they look to the future of the industry.
For more information and to register, please visit www.radioinkforecast.com.