Indeed, There Is Scant Advertiser Use of Spot Radio


The latest peek at the play counts of advertising by campaign at Spot Radio once again shows that promotional announcements from iHeartRadio outnumber everything except one key paid user of AM and FM stations tracked by iHeart-owned Media Monitors: job search portal Indeed.

The newest Spot Ten Radio report also suggests that podcast promotion is taking up slots that more paid users of AM and FM radio could harbor.

As shown below, language learning and translation software Babbel is the No. 2 paid user of radio for the week ending January 30, with Progressive, Lowe’s and Wendy’s, which is ramping up its multimedia efforts to promote breakfast menu offerings, the lone other paid users of Radio last week.

Here’s a full look at the latest Spot Ten Radio report: