Indeed, There’s A Big Brand That Loves Spot Radio


A fresh look at the latest Media Monitors Spot Ten Radio report for the week ending January 23 shows that a job-search site that’s grown in prominence over the last several years truly appreciates the power of Radio.

Gone are the days of Monster, it seems. Indeed is the job-seeker portal of choice in 2022, and last week saw the brand account for some 72,000+ spot plays on the AM and FM radio stations Media Monitors tracks.

That’s a substantial lead over the No. 2 paid user of spot radio last week: auto insurance giant Progressive.

Who else is using radio? Babbel has become a steady brand at AM and FM, as has Lowe’s, which takes advantage of a soft marketing period from The Home Depot.