Amid the self-promotional announcements from iHeartMedia, including podcast pitches, there’s a shining example of how a brand has taken to AM and FM radio and established itself as a top-of-mind job search source.
Indeed, the use of spot radio is a success story worthy of sharing with CMOs across the U.S.
As seen in the latest Spot Ten Radio report for the week ending May 16, Indeed is the big No. 1 among fully paid advertisers, topping Progressive, Babbel and GEICO.
In fact, Indeed competitor ZipRecruiter may wish to increase its radio budget to better compete with its rival. While the job search category is burgeoning for radio, the spot differential as seen by Media Monitors suggests ZipRecruiter has room for growth — and for becoming a household name via AM and FM.
