It’s emerged as the biggest battle between radio’s biggest broadcast groups, together with the NAB, and tech company GeoBroadcast Solutions, which has the support of multicultural advocacy groups including the National Association of Black Owned Broadcasters and the MMTC.
“ZoneCasting,” seen by some as an “addressable advertising” and hyperlocal opportunity for Radio and a harbinger of sales rate doom by others, is something a collection of independent broadcasters want the option to use at their respective stations.
And, they’ve come together in an attempt to convince the head of the NAB to amend his position on the matter.
